When all things are the same…Customer Service is the difference.

Paid Search Advertising (Pay Per Click - PPC)

Do you have a new website?  Are you struggling to beat your competitors to getting more leads?  Paid Search Advertising is a dynamic and powerful way to capture your clients in the exact moment that they are looking for your product.  It also allows you to stay in front of them after they have visited your website and left.  PPC is broken into two main categories: Search PPC Display PPC.  Search PPC is an internet advertising tool that helps generate specified traffic.  It has several advantages over other organic Search Engine Marketing strategies.  The first advantage is that it provides a faster way to appear on the first page of the search engine results.  An ad can be set up and appear in the search results in a matter of minutes, as opposed to Search Engine Optimization that may take more time.  Additionally, ads can be turned on or off or changed in near real time.  Another advantage is that the ad can target specific demographics.  This is done through the ad platform.  Finally, ads can be scheduled to run during peak hours to maximize their results. Display PPC advertising is similar to Search PPC.  However, the ads are displayed in the form of banners on popular websites.  Display advertising is used to target potential clients that have visited your website, but did not convert to a customer.  This will ensure that your products or services will stay “top of mind” after they have left your website. During the initial phase of the Digital Marketing Program, Search and Display PPC are used to bring traffic to the website while SEO builds up the organic page ranking.  After the page ranking has built up, Search and Display PPC are a good way to advertise special offers, promote seasonal services and introduce new services.

Advantages of Search PPC

Search PPC provides immediate results o A PPC ad can be written, published, and on its way to driving results in a matter of minutes Search PPC ads can appear quickly on page one of a SERP o Organic website listings can take many months to reach page one Search PPC ads can be: o changed or turned off quickly o scheduled in advance and turned on and off on specific dates and times o Targeted to a specific demographic (location, interests, income, age, etc) via selected keywords, bids, and ad settings The search engines provide tools to limit settings for cost per click and daily budgets o This allows you to provide a cost ceiling and create a fairly predictable monthly advertising budget o Keyword bids and placement will be automatically adjusted to fit the set budget for the PPC ad

Advantages of Display Advertising PPC

Give your PPC campaigns a significant click lift Geo-target your ads from local to national Retarget consumers who have visited your website Keeping your brand top of mind Contact us today to get started!

Why Let Us Manage Your PPC?

Our experienced paid search management experts will: o Create a custom campaign tailored to your needs o Work closely with you to establish goals for your campaign o Track, test and enhance your campaign to bring you a better ROI o In addition to managing your campaign for you, we will provide you with reporting and analysis that is easy to understand and insightful. These reports will show which keywords are driving the most value so you realize the true potential of paid search and what it can do for your business. How Our Paid Search Advertising Services Work for You o There are many ways that we can tailor our paid search services to meet your needs. We use your business goals as the basis to customize your paid search campaigns and overall paid advertising strategy. Our expertise in keyword management and content optimization help us define and distribute ads that are most likely to attract targeted traffic and bring you the best returns. All campaigns are done manually, not from a platform.

Our Approach

Step 1: Develop a strategy o Gather information from you about your company o Research your industry o Jointly develop campaign goals Step 2: Build your campaign o Research bid prices on Google o Create accounts o Write your Google AdWords advertisements Step 3: Monitor your results o Split test ads against each other to achieve higher click through rates Step 4: Improve your performance o Rewrite ads to improve click through rates o Optimize landing pages to improve conversion rates o Improve you ROI by adjusting bid prices Contact us today to get started!
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©2017 Ap Rhys Solutions, Inc.
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When all things are the same…Customer Service is the difference.
Home Services Resources About Us Contact Us
©2015 Ap Rhys Solutions, Inc. All rights reserved.
LinkedIn FAcebook Google+ Twitter
Website designed and managed by WSI Superior Analytics
Do you have a new website?  Are you struggling to beat your competitors to getting more leads?  Paid Search Advertising is a dynamic and powerful way to capture your clients in the exact moment that they are looking for your product.  It also allows you to stay in front of them after they have visited your website and left.  PPC is broken into two main categories: Search PPC Display PPC.  Search PPC is an internet advertising tool that helps generate specified traffic.  It has several advantages over other organic Search Engine Marketing strategies.  The first advantage is that it provides a faster way to appear on the first page of the search engine results.  An ad can be set up and appear in the search results in a matter of minutes, as opposed to Search Engine Optimization that may take more time.  Additionally, ads can be turned on or off or changed in near real time.  Another advantage is that the ad can target specific demographics.  This is done through the ad platform.  Finally, ads can be scheduled to run during peak hours to maximize their results. Display PPC advertising is similar to Search PPC.  However, the ads are displayed in the form of banners on popular websites.  Display advertising is used to target potential clients that have visited your website, but did not convert to a customer.  This will ensure that your products or services will stay “top of mind” after they have left your website. During the initial phase of the Digital Marketing Program, Search and Display PPC are used to bring traffic to the website while SEO builds up the organic page ranking.  After the page ranking has built up, Search and Display PPC are a good way to advertise special offers, promote seasonal services and introduce new services.

Advantages of Search PPC

Search PPC provides immediate results o A PPC ad can be written, published, and on its way to driving results in a matter of minutes Search PPC ads can appear quickly on page one of a SERP o Organic website listings can take many months to reach page one Search PPC ads can be: o changed or turned off quickly o scheduled in advance and turned on and off on specific dates and times o Targeted to a specific demographic (location, interests, income, age, etc) via selected keywords, bids, and ad settings The search engines provide tools to limit settings for cost per click and daily budgets o This allows you to provide a cost ceiling and create a fairly predictable monthly advertising budget o Keyword bids and placement will be automatically adjusted to fit the set budget for the PPC ad

Advantages of Display Advertising PPC

Give your PPC campaigns a significant click lift Geo-target your ads from local to national Retarget consumers who have visited your website Keeping your brand top of mind Contact us today to get started!

Why Let Us Manage Your PPC?

Our experienced paid search management experts will: o Create a custom campaign tailored to your needs o Work closely with you to establish goals for your campaign o Track, test and enhance your campaign to bring you a better ROI o In addition to managing your campaign for you, we will provide you with reporting and analysis that is easy to understand and insightful. These reports will show which keywords are driving the most value so you realize the true potential of paid search and what it can do for your business. How Our Paid Search Advertising Services Work for You o There are many ways that we can tailor our paid search services to meet your needs. We use your business goals as the basis to customize your paid search campaigns and overall paid advertising strategy. Our expertise in keyword management and content optimization help us define and distribute ads that are most likely to attract targeted traffic and bring you the best returns. All campaigns are done manually, not from a platform.

Our Approach

Step 1: Develop a strategy o Gather information from you about your company o Research your industry o Jointly develop campaign goals Step 2: Build your campaign o Research bid prices on Google o Create accounts o Write your Google AdWords advertisements Step 3: Monitor your results o Split test ads against each other to achieve higher click through rates Step 4: Improve your performance o Rewrite ads to improve click through rates o Optimize landing pages to improve conversion rates o Improve you ROI by adjusting bid prices Contact us today to get started!

Paid Search Advertising (Pay Per Click - PPC)